MOTION GRAPHICS AND COMPOSITING/ PROJECT 3

      

18.11.2024 - 8.12.2024 (Week 9 - Week 11)
TAN JIE YING / 0353959 / BACHELOR IN DESIGN OF CREATIVE MEDIA
MOTION GRAPHICS AND COMPOSITING
PROJECT 3 / CHANNEL IDENT

INSTRUCTIONS


Project 3: Channel Ident Continuing with Project 2 (Channel Bumper), this task required us to create an introduction for the product of our chosen brand.

Storyboard

Figure 1.1 Storyboard

Progress
I was satisfied with my P2—Channel Bumper, so I decided to reuse the entire segment, adding a few additional elements for enhancement.

I chose the top three popular flavors of Fanta: orange, grape, and strawberry. In my storyboard, picture 2 originally depicted the can changing colors as it moved after being pushed out. However, I realized that this transition would be too quick and chaotic. I focused on the flavor change occurring after the explosion to simplify and enhance clarity.

Figure 1.2 Timing (Orange)

Each flavor is allocated two seconds for presentation.

Figure 1.2 Timing (Grape)

Figure 1.3 Timing (Strawberry)

Figure 1.4 Progress

Figure 1.5 Combine

Next, I added Fanta's slogan to help the audience remember the brand and better understand the video's message.

Figure 1.6 Slogan


Lastly, I combined them all together.


Figure 1.7 Final Combine Timing

Final Outcome


FEEDBACK

General Feedback:

  • Channel Ident is more about introducing the brand's product.
  • You can use back the idea you have in P2 - Channel Bumper.
  • Estimating the timing at the beginning is important for making adjustments as you work.

REFLECTIONS

This project was an interesting experience. Although it was a continuation of Project 2, it took a completely different direction. While the channel bumper in Project 2 focused primarily on the brand name, the channel ident in Project 3 aimed to give the audience a deeper understanding of the brand. The most challenging part for me was managing the timing. Every time I adjusted one part, I had to review and readjust all the combinations to ensure everything worked cohesively.





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