EXERCISE - DESIGN PRINCIPLE

February 05, 2023

~ Recap in Exercise of Design Principles ~

Watch the lecture recording before starting the design...

Design principle blog

Topic 1.1: Elements and principles of design

Topic 1.2: Gestalt Theory and Contrast

Topic 2: Emphasis and Balance

Topic 3: Repetition and Movement

Topic 4: Harmony and Unity

Topic 5: Symbol, Image, and Word

*After watching the video, I understand what I need to include in my blog and learn about the design principles.

I need to choose two design principles that I have learned in the recording. Based on my selection, create one design for each.

My Selected Design Principles:

Movement:

- A design that creates visual effects that the object is moving. It leads our sight to follow the direction of flow.

- It creates a visual image when the object seems to move.

- Movements are commonly created by shapes, forms, lines, and curves in visual images.

Example:

Figure 1.1

Emphasis:

- A design having a focus point in it. To show out its different

- Colour (bright & dark), size (big and small), shape (round and square), and value (more and less) are the common elements in emphasis.

Example:

Figure 1.2

Visual References

Movement

Figure 2.1

Emphasis

Figure 2.2

Idea Explorations

'The Covid' is the theme I explored to design first. The purpose of having the theme 'The COVID-19' is to show how people react and take part during COVID-19.

Contrast

Figure 3.1

Figure 3.2

Contrast is to show negative people and positive people. Yellow and blue separate their differences.

Movement

Figure 3.3

Using sanitizer like perfume.

Figure 3.4

Running, jumping, and landing while spraying the sanitizer.

Final Design

My final theme is about life.

Figure 4.1

In the theme of life, the future is the word we mention the most in our lives. We will keep moving on in the future, and no one will know when they will stop. The background is gloomy and with the thunder present, the future will not be easy for us. The design principle used in this poster is movement.

Figure 4.2

Every living thing on Earth is unique. No matter where we are or how similar we are, no one can direct our own life. the hands inside the poster present the style of the people directing their world. The design principle used in this poster is emphasis.

FEEDBACKS

Some degree of movement but can be more emphasized.

REFLECTIONS

Design principles are familiar knowledge to me. I have done some exercises about design principles in the past. Although I know what are they, I am still stuck in creating designs using them. In this exercise we are not given a topic, everything is free to play with in this exercise. As you see my sketches are all rough. During the lecture on week two, most of my classmates show their work at the meeting. I learned from their feedback and made some changes to my design.

This was a challenging exercise. Based on the lecture recordings I have learned more about design principles and how can I play with them to create a design (poster, logo, symbol...). I can have more improvement in this exercise.

REFERENCES

Fig 1.1: https://daily.jstor.org/when-posters-went-psychedelic/

Fig 1.2: https://www.wheelofpersuasion.com/technique/emphasis-framing/

Fig 2.1: https://microcosmpublishing.com/catalog/zines/3025

Fig 2.2: https://www.pinterest.com/pin/215609900895016816/

Fig 2.3: https://www.gettyimages.com/detail/illustration/vintage-marathon-runners-royalty-free-illustration/491937171?adppopup=true

Fig 3.1: https://www.pinterest.com/pin/68735691029/

Fig 3.2: https://www.pinterest.com/pin/198510296068979941/

Fig 3.3: https://www.pxfuel.com/en/desktop-wallpaper-ouzmg